Friday, June 6, 2014

New Study finds Mercedes-Benz and Honda ranked best in Quality and Value

A study by ALG found the top two car manufacture’s ranked best in quality and value are Mercedes and Honda. In luxury brands Mercedes-Benz placed first followed by Lexus, BMW, Porsche, Audi, Maserati, Infiniti and Acura. At the bottom of the luxury list was Alfa Romeo followed by Tesla, Range Rover and Lincoln. In mainstream brands Honda was top followed by Toyota, Volkswagen, Subaru, GMC, Ford, Buick, Mazda and Chevrolet. At the bottom of the mainstream list was Smart.


ALG is the analytics division of TrueCar which forecasts future car and light-truck values. ALG’s study is part of an alliance with Strategic Vision’s New Vehicle Experience Survey, where 30,000 new car buyers participate  and asked to rate how they perceive all brands in the currently in the market.  The study found that a major factor in how they perceive the brands was based on the participant’s familiarity with the brand. This explains why Alfa Romeo ranked the lowest among the luxury brand as the Alfa Romeo has not been sold in the U.S. and Canada for years.

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