Dodge La Femme for women

Back in the mid 1950's Dodge produced a car that was specifically designed for women the La Femme. The La Femme was a full sized car with accessories designed to target the female driver. The car was available in a two color paint scheme of Feminine Sapphire White and Heather Rose with a special interior fabric of pink rosebuds on a light pink back with a light pink vinyl trim. Behind front passenger seat was a custom compartment that held a purse, which if the customer desired she could have her name engraved on the front of the purse. The purse came with matching accessories; face powder compact, lipstick case, comb, coin purse, lighter and cigarette case. Also included with the La Femme were an umbrella, rain coat and rain bonnet all in the matching rosebud interior pattern.
The La Femme was produced from 1955 to 1956 and about 2,500 cars  were made. The La Femme was considered a marketing flop and Dodge dropped the La Femme in 1957. The La Femme was noted as a step forward to gender equality as the automotive industry was considered a mans domain.